Social media marketing has become an indispensable part of any business growth. In that case, Facebook is considered a beast among all social media channels. It is a fact, whether you believe it or not, but it cannot be ignored. There is a myth that Facebook lead generation always requires adequate funding. If you effectively maintain a strong presence on Facebook, you can easily engage a strong community. You must launch successful campaigns to establish your brand identity.
Are you guessing how to leverage Facebook for lead generation?
You have to handle some simple steps tactfully. Most importantly, you should maintain a strong and steady Facebook content publishing calendar so that you can post content regularly. Your main focus should be on posting high-quality content.
We, the team of LeadsCampus, believe that if you can use the power of social media platforms like Facebook, it will work. It can increase your brand popularity to the extent that you can say miles apart from recent market competition.
Why is choosing Facebook for lead generation important?
Once you focus on the exact objectives of lead generation, it is about connecting with more new people. In terms of that, Facebook is a platform where thousands of people mark their presence strongly and appear frequently in a day.
So, you get more opportunities to meet people and, most importantly, you get the quality ones to get connected. Facebook has advertising options, but it has one more wonderful characteristic that you can generate leads through Facebook without spending a single penny.
However, tactful lead generation campaigns should be posted. If you can do your work properly, you get the opportunity to attract organic traffic. Surprisingly, if you can get an amount of visibility, your lead generation flow will remain constant.
While Facebook can be a powerful tool for free lead generation, LinkedIn offers another excellent opportunity to capture highly targeted prospects. If you want to explore this approach, check out our guide on Targeted Lead Generation with LinkedIn Lead Gen.
Ways to get leads through Facebook without running paid ads
How do I get Facebook leads without launching paid ads?
It is possible, and Facebook lead generation works beyond your imagination. If you are using repetitive strategies of generating leads, then it might hamper your lead flow. You have to think about something new to get new audiences and be in the right hook.
Add links on your official landing pages.
It is a way of direct communication. If you want to get more visibility on your Facebook profile, you can add the link to your offered landing pages.
However, it gives a sneak peek of your official Facebook page. Ultimately, you have to be sure that one click can clear all doubts of your targeted audiences and resonate with their needs.
Repost blogs
On Facebook, if you posted a blog earlier and it got so much attention, then there should be no issues in reposting that blog. It is because content that is engaging always thrives.
So, you must post old blogs without any hesitation. It can attract 2-3 times more leads than previously. You can try some additions or alterations if you want, as it fuels organic traffic generation on Facebook.
Upload images with content.
Images or infographics are always more attractive and engaging than general word-based content. Adding images can work as a hook step in terms of social media lead generation, especially on Facebook.
You can execute this image strategy by posting an image along with a link on the landing pages. It takes the reader to the original posts, which is a key strategy to inform audiences about your brand.
The addition of an image can make a blog post more creative and attract targeted and qualified traffic organically.
Post a video that summarizes the brand.
As per the Facebook algorithm, video content is the most engaging way to collect leads. Whenever people appear on the landing pages, they will not be ready to sign up before knowing a bit about your brand.
In that case, you have to attract them to visit your official website by showing them some informational video content that shows off your brand. It is a substitute content of blog posts but is highly demanding in the market.
However, the modern world is truly fast, and no one has that much time to read a long blog post. You can make people aware of your brand through this video-making concept. On the other hand, video can be catchier, and people will relate more to your products or services.
Go for a Facebook Live video.
Facebook Lives are like taking a video where you can connect with your visitors instantly. So, rather than scripted and recorded videos, Facebook Lives seem more realistic to modern audiences. So, it can be another fruitful way to promote your brand.
Facebook Live creates a live session where you can talk about any random topic, like your brand’s achievements, offers you are providing to your customers, and much more. If audiences are finding your services or products, they will respond to your CTAs.
Most importantly, you have to make sure that the message you are trying to reach your audience with is repeated a few times so that they do not miss the opportunity.
Add CTAs
Facebook marketing should have a strong CTA section. It is because posts can degrade their reach after a certain timeline. In that case, whenever you create a strong CTA section, it can attract people in the same way after a long time, too.
Surprisingly, even in recent times, brand owners often use the old pattern CTA buttons like ‘sign up’ and ‘contact us.’ Unfortunately, these do not all work that efficiently in today’s marketing scenario.
So, you have to create some customized CTA buttons to promote your brand. It will make your brand’s official site more visible, and you may also achieve some great rewards. For instance, UTM linking is a newer way to design CTAs.
Moreover, these few tricky but simple strategies can help you in Facebook lead generation just for free. So, make sure your marketing strategies are different from others and showcase your brand in detail. Ultimately, if you need any help in terms of lead generation, you can contact LeadsCampus. We are always trying to stay at your service. Facebook itself offers a detailed overview of how its lead generation ads work and best practices. You can explore the official Facebook Business Lead Ads Guide
