Email is Still the Most Preferred Medium of Communication, Says Study

In a world where you have more ways to say things than things to say, email still remains one of the most preferred ways of communication. Forrester has reported that more people between the age of 12 and 17 are using this ‘archaic’ mode compared to new age replacements like Snapchat and Facebook.

This is an exciting revelation for businesses that are looking to target the right audience through the internet.  According to OptinMonster, Email marketing has an ROI of 4400% and a much larger user base compared to social media.

Who would have thought, right?

So, if you are a tech firm looking for website design lead generation, you already know which form of marketing to pick. But that’s not the end of the story really.

Social media has been growing in an exponential rate. People have been logging on to more and more platforms to keep themselves relevant in these ever changing times. It is obviously a smart move for businesses to keep up with social media marketing, because that is a goldmine in the making.

One thing is for sure though; email marketing is definitely here to stay. Here’s a look at some of the reasons why you should keep this in your arsenal.

  1. High quality leads

Here’s the thing – engaging your target audience on social media can be hard. They are dispersed throughout forums and even with the addition of new algorithms in Facebook and Instagram for businesses, the effort is most likely to be diluted.

However, when you look for website design leads for sale on email marketing websites, you get a concentrated and hot lead list that gives you more chance for conversion.

  1. Email marketing is more value for money

This is one of the principle factors that drive email marketing ahead of other forms of online marketing. The investment is lower than that of social media sponsored posts and the level of return is much higher.

So, when you are planning your business growth, make sure you keep your social media strategies handy for branding and work on the website design leads for conversion.

  1. Email is the most convenient internet account

Getting an email account is like being able to access a lead on all fronts of the internet. It is one of the only forms of internet account that is used throughout the entire spectrum of social media logins or links.

When you buy email leads from your lead generation website, you can engage hot prospects on every channel, not just email. That’s the beauty of email marketing!

In conclusion, even though we have only discussed the validity of email marketing as a rich lead option for tech and website design companies, its benefits are endless along all forms of businesses. No matter what your service or product is, you can get your relevant list of leads in your geographic proximity and increase your business revenue over a short period of time.

Please follow and like us:

Linda Nance

Leave a Reply

Your email address will not be published. Required fields are marked *