3 REASONS TO BUILD A COMMUNITY ON LINKEDIN

3 REASONS TO BUILD A COMMUNITY ON LINKEDIN

These days, you have to utilize different traffic sources in order to build the traffic to your website. Many of the people are not familiar with social media traffic generation. The truth is that, when you’re opting for social media lead generation, Linkedin is one of the best platforms. On Instagram, you can opt for B2B sales lead generation or you can opt for B2C sales lead generation as well. The choice is entirely yours. You need to understand that even though, it can take a significant period of time in order to build a community on Linkedin, you can be sure that once the community is built up, you would be able to get the consistent source of traffic. Today we would share with you 3 different reasons as to why you should use Linkedin in order to generate the leads for your business.

1. Easy to reach out to prospective customers:
Once you’re able to build a community on Linkedin, it would become easier for you to reach out to the consumers. That is why you would be able to consistently reach out to them again and again. Once you’re able to reach out to them again and again, you would be able to convince a sizable number of those members to buy or opt for the product which you are advertising. This would ensure that you are able to grow your community and you’re able to convert that community to try out your products.

This would provide you with a distinct advantage.

2. High engagement ratio:
If you’re looking into the engagement ratio of the community on Linkedin, you would realize that it is on the higher side. The higher the engagement ratio, the higher would be the conversion percentage as well. That is why you have to look at the engagement ratio and thereafter you have to take a call. Moreover, with higher engagement ratio, you can be sure that the average revenue per sale would also be on the higher side. When the average revenue per sale is on the higher side, the return on investment which you would be able to create would be on the higher side.

3. Multiple ways to interact:
On Linkedin, you would be able to interact with the help of the comments and you would be able to interact with the help of direct message facility. That is why, for the conversations which you need to keep private, you can use the direct message facility. If you want to compliment someone or if you want to attract someone’s

attention, you can use the common features as well. Thus, the mode of communication which you are using on Linkedin is entirely up to you. This would ensure that it becomes easier for you to choose the communication which would be more effective.

Owing to all of these reasons, it is a better idea to build a community on Linkedin for social media lead generation so that you are able to expand your business quite rapidly.

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Thomas Gibson

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